SERVICES - BRAND DISCOVERY / LOGO DESIGN / SOCIAL MEDIA ASSETS
I helped VENO, a promising DJ from Warsaw, develop a cohesive visual identity to help him break into the competitive club scene in the Polish capital.
Our goal was to create professional profiles on music platforms like SoundCloud and Mixcloud, alongside a memorable logo that would become a recognizable symbol of the VENO brand.
During our collaboration, we were deeply affected by the war in Ukraine and the suffering of innocent people. Moved by this, we turned the project into a pro bono effort, with all proceeds, doubled by my client, donated to aid victims of the conflict.
A Stylescape created for Veno — a curated visual direction that offers an early glimpse into the future look and feel of his brand identity. It was an immediate “yes” from my client.
THE PROCESS / VISUAL DIRECTION
The club scene is a dynamic space where cutting-edge digital art, architecture, and music come together, often highlighted at major festivals. Once a niche genre, electronic music now ranks alongside hip-hop and Latin music in popularity. Its signature features—a futuristic sound and hypnotic rhythms—were elements I aimed to capture in the logo proposal for VENO, using minimalist, raw fonts infused with a psychedelic blend of colors.
My client's initial reaction was enthusiastic, though he was initially hesitant about incorporating holograms into his brand identity. After ongoing discussions and positive feedback, I was able to convince him of the idea. With a shared vision in place, we moved confidently into the next phase of the project.
Top left: From gathering ideas and sketching to advanced refinements – my tablet is an essential tool in my creative process.
THE PROCESS / CRAFTING
From there, we delved into the design process, starting with translating the StyleScape into logo concepts. Veno was presented with two options, and he opted for the one with rounded edges, finding it better suited to his current playing style.
The structure of the logo aims to evoke the mesmerizing atmosphere of the dance floor in a club and the essence of music itself, characterized by its looping, pulsating rhythms.
A key consideration in designing this logo was to keep it simple and easily reproducible for printing, ensuring clarity even at small sizes. This is crucial in the industry where artists often distribute stickers or business cards, needing designs that look striking on equipment like mixers.
Designing the posters was a key part of our project, as they serve as a powerful marketing tool for artists, helping them reach a wide audience, especially within local scenes. Posters capture the attention of potential fans and spread the word about upcoming events.
Moreover, posters play a vital role in shaping the artist’s image. Their aesthetics and style reflect the essence of the music and the performer’s personality, creating a cohesive and recognizable brand identity.
MIXCLOUD is one of the top platforms for DJs, and alongside designing the logo, creating graphics for Mixcloud was a key task in the project. On the right - my client in his element :)
TESTIMONIAL
" Throughout the entire project, I had constant contact with Kordian and was kept informed about the progress. Kordian also provided assistance after implementation. The final effect of the logo and graphics he created for me is beyond what I expected! After publishing the logo and graphics, I received very positive feedback and questions about who created it, so this alone proves Kordian's craftsmanship!! 10/10! "
