SERVICES - CUSTOM LETTERING
This personal project was born out of a passion for chrome, classic cars, and lettering. The majority of my focus (and time) was dedicated to the composition of letters and ornaments. I aimed for everything to "flow" seamlessly, where proper spacing and lighting between the elements played a key role, allowing the design to breathe and avoid the chaotic feel often caused by excessive decorations — a common issue in this style.
I concentrated on achieving a perfect balance between the richness of the lettering and readability, without losing the overall sense of ease and lightness. The monochromatic effect is entirely intentional, adding a touch of elegance and sophistication, which serves as a nice counterbalance to the character of the letters.
I concentrated on achieving a perfect balance between the richness of the lettering and readability, without losing the overall sense of ease and lightness. The monochromatic effect is entirely intentional, adding a touch of elegance and sophistication, which serves as a nice counterbalance to the character of the letters.
In the world of automotive design, especially with classic and custom cars like lowriders, hand-painted lettering is a cornerstone of the vehicle's aesthetics. Artists meticulously crafted each letter, adding a personal touch that vinyl methods simply could not replicate.
The impact of hand lettering in this context goes beyond design — it is a way to preserve the spirit of a bygone era. Painters often chose typefaces that matched the period of the vehicle's creation, ensuring authenticity while the design itself told a story of individuality and craftsmanship.
This technique remains highly valued, with growing interest from collectors and enthusiasts who appreciate the authenticity and artistry of hand-painted details.
The impact of hand lettering in this context goes beyond design — it is a way to preserve the spirit of a bygone era. Painters often chose typefaces that matched the period of the vehicle's creation, ensuring authenticity while the design itself told a story of individuality and craftsmanship.
This technique remains highly valued, with growing interest from collectors and enthusiasts who appreciate the authenticity and artistry of hand-painted details.
